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Proposal · prepared for Robert Openshaw Fine Jewellery · 19 May 2026

A few specific fixes for robertopenshaw.co.uk

Robert Openshaw Fine Jewellery · Cleckheaton, West Yorkshire · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. I spent half an hour on robertopenshaw.co.uk this week and three things stood out: Frank Stansfield\'s 1885 founding and Mark Hepworth\'s ownership since 2008 are nowhere on the homepage despite 140 years on Bradford Road, the three credentials that separate you from a chain (OMEGA-approved service, NAG-registered valuations, three bench jewellers in-house) sit below the fold, and the site carries no JewelryStore JSON-LD at all. Three findings below, then a fully built rebuild you can click through at /preview/.

Open live preview  ↗ Read the three findings Reply to the proposal
Cleckheaton · 11 Bradford Road Trading since · 1885 Owner · Mark Hepworth (2008-)
Proposed rebuild · /preview ↗
Openshaw House · 11 Bradford Road · since 1885

140 years of Cleckheaton jewellers, watchmakers and goldsmiths. Open the live rebuild ↗

Three findings, in order of revenue impact

What the live site is leaving on the Bradford Road counter.

A walk-through of the live robertopenshaw.co.uk on 19 May 2026.

01

A century and a half on Bradford Road. Frank and Bertha Stansfield, Samuel Crane, Alan and Anne Fairbotham and Mark Hepworth are all buried two clicks deep on /pages/heritage.

What I saw
The current robertopenshaw.co.uk opens with a Shopify product grid (rings, earrings, watches) and a Bering womenswear banner. Frank Stansfield, who opened the original F. Stansfield Watchmaker, Goldsmith and Opticians on this stretch of Bradford Road in 1885, is never named on the homepage. Samuel Crane, the silent partner whose loan started the firm and whose name lives in the 2014 crane logo motif, is never named on the homepage. Alan and Anne Fairbotham, owners through the 1982 to 2008 turnaround, are never named. Mark Hepworth, the current owner since 2008, past Yorkshire President of the National Association of Jewellers and the person who installed the in-store workshops, is never named. The 140-year anniversary in 2025 is not surfaced.
What it costs
The single thing that distinguishes Robert Openshaw from H. Samuel or Beaverbrooks at the White Rose centre is a hundred and forty years on the same Cleckheaton high street under traceable family ownership. The website surrenders all of it on entry. A customer comparing the home page of robertopenshaw.co.uk against any chain sees an identical product grid on both, and the only deciding factor (140 years on Bradford Road, three bench jewellers, OMEGA-approved watchmaker) is invisible.
What the rebuild does
After rebuild: the homepage opens with Frank Stansfield named in the hero kicker, the 1885 founding sourced from the heritage page, 1885-2025 surfaced as the date range, Mark Hepworth named as the current owner and past NAJ Yorkshire President, the Samuel Crane backstory tied to the crane in the logo, and Person + JewelryStore JSON-LD so AI search assistants can answer "who owns Robert Openshaw Cleckheaton" correctly.
02

OMEGA Approved Service Centre, three bench jewellers under one roof with 75 years combined, NAG-registered insurance valuations. None of those three credentials sit above the fold.

What I saw
A jewellers carrying all three of OMEGA-approved watchmaking, in-house bench repair and NAG-registered valuations is rare on any UK high street, and exceptionally rare in Cleckheaton or anywhere in the Spen Valley. The live site treats them as throwaway nav items. The OMEGA badge appears tiny in the footer rather than as the hero anchor it deserves. The 12-month guarantee on every jewellery repair is hidden inside /pages/jewellery-repairs. The valuation fee structure (£25 up to £2,500, 1% above, £10 per probate item) is buried two clicks deep. The Wednesday closure and last-entry-10-minutes-before-close detail (a Cleckheaton-specific quirk) is on a separate hours page.
What it costs
These are exactly the signals that win a £1,200 engagement ring sale over a chain. A customer who wants a Lab-grown solitaire reset, a snapped Omega Seamaster bracelet pin-sized, or a deceased relative's ring valued for probate cannot tell from the homepage that Robert Openshaw is the only address in BD19 that does all three under one roof. The current site gives every reason to walk those jobs to a chain instead.
What the rebuild does
After rebuild: an above-the-fold credentials strip with OMEGA Approved Service Centre, NAG-registered valuations, 3 bench jewellers with 75+ years combined experience, and 12-month repair guarantee. A dedicated workshop block with a real photograph of the in-store bench. The valuation pricing surfaced honestly as a small mono table. Service-specific JSON-LD on each service so a "Omega service near me" search returns Robert Openshaw with a recognisable card.
03

No JewelryStore or Store JSON-LD on any page, no OpeningHoursSpecification, no FAQPage, no AggregateRating. Google has 4.5 stars across 49 reviews and the site says nothing about it.

What I saw
A view-source on robertopenshaw.co.uk shows the Shopify default schema (Product on product pages, nothing site-wide). There is no JewelryStore, Store or LocalBusiness JSON-LD on the home page, the heritage page or any service page. The Monday and Tuesday 09:30 to 16:30, Thursday and Friday 09:30 to 17:00, Saturday 09:30 to 13:30 hours appear in display text only and never as OpeningHoursSpecification. The Wednesday closure, Sunday closure and Bank Holiday Monday closure are not machine-readable. The 4.5 star Google Maps rating across 49 reviews is not surfaced. There is no FAQPage block. The og:image points at a five-year-old product file rather than the Bradford Road shopfront.
What it costs
Google's local pack for "jeweller Cleckheaton", "watch repair Bradford Road" or "ring resizing BD19" cannot rank a 140-year independent above an Argos in Birstall. ChatGPT, Perplexity and Google AI Overviews are increasingly the first stop for "where can I get an Omega serviced in West Yorkshire"; without structured data, the answer cites a chain or a regional postal repair hub.
What the rebuild does
After rebuild: full JewelryStore + Store + LocalBusiness JSON-LD with PostalAddress, telephone in E.164, geo coordinates for the Bradford Road location, OpeningHoursSpecification covering Monday, Tuesday, Thursday, Friday, Saturday plus explicit Wednesday and Sunday closures, Person schema for Mark Hepworth and Frank Stansfield, FAQPage schema wrapping the customer-voice questions, AggregateRating from the verified 4.5 / 49 Google rating, and a real og:image pointing to the rebuilt shopfront photograph. Verified in the Google Rich Results test as part of the launch sequence.
What the rebuild covers

Nine concrete things, fixed, on the live domain.

The /preview rebuild proves the design. Below is the full scope that ships on robertopenshaw.co.uk after a three-week build.

  1. 01 Custom Astro rebuild served from Vercel's UK edge. Static HTML, sub-1-second TTI on 4G across Cleckheaton and the Spen Valley. No Shopify theme runtime, no jQuery bundle, drops the legacy tipo theme JS.
  2. 02 Homepage opens with Frank Stansfield named, the 1885 founding sourced (heritage page, with the Samuel Crane backstory intact), the Bradford Road shopfront at hero scale, and Mark Hepworth named as the current owner and past NAJ Yorkshire President.
  3. 03 Above-the-fold credentials strip: OMEGA Approved Service Centre, NAG-registered insurance valuations, 3 bench jewellers with 75+ years combined, 12-month repair guarantee. None of these survive a single scroll on the live site.
  4. 04 JewelryStore + Store + LocalBusiness JSON-LD with full PostalAddress, E.164 telephone, geo coords, OpeningHoursSpecification covering Monday, Tuesday, Thursday, Friday, Saturday and explicit Wednesday and Sunday closures so the local pack returns honest hours.
  5. 05 FAQPage schema wrapping the customer-voice questions mined from Google reviews and the live service pages (repair turnaround, valuation pricing, OMEGA bracelet sizing, Wednesday closure, parking on Bradford Road).
  6. 06 Heritage block as the emotional centre of the page: Frank and Bertha Stansfield in 1885, Samuel Crane, Robert's 1946 purchase, Alan and Anne Fairbotham's 1982 turnaround, Mark Hepworth in 2008, the 2014 crane logo addition, the 1892 solid-gold master-key gift to the Cleckheaton Town Hall caretaker preserved verbatim.
  7. 07 Real Google Maps embed pinned to BD19 5AG, Wednesday and Sunday closures visible in the hours block, last-entry-10-minutes note retained, walking-time-from Cleckheaton bus station noted.
  8. 08 AggregateRating block with the verified 4.5 / 49 Google Maps figure (rating + count, not invented).
  9. 09 Editor handover: the Openshaw team can update content, swap repair-case photos, rotate the featured-brand strip and add staff biographies via a small markdown-driven content folder without re-engaging the developer.
Pricing

One fixed number. One monthly. One optional add-on.

No retainer, no contract, no in-person visits. I work fully remote from Switzerland, with all communication over email and one or two video calls if needed.

£2,000
Fixed for the rebuild, one-off. Covers everything in the scope above and ships on robertopenshaw.co.uk inside three weeks.
£150 / mo
Hosting and ongoing care. Quarterly SEO and accessibility audit, monthly content updates, security patches, uptime monitoring, daily automated backups. Pause any time.
£50 / mo
Optional. Embedded chatbot trained on the workshop FAQs (OMEGA service turnaround, ring sizing, rhodium plating, valuation fees, Wednesday closure, parking on Bradford Road) on every page.

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Yorkshire builds this quarter and first confirmed wins the slot. If I do not hear back by 29 May, the proposal site comes down.

/preview · opens in a new tab See the live rebuild  ↗ A working preview of robertopenshaw.co.uk as rebuilt, click through every section.